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Subject:
Influência
Document Type:
Tesis
Language:
Portugués
Year:
2012
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Title:
O papel da recomendação online no processo de tomada de decisão dos jovens portugueses
Author:
Teixeira, Nuno Reis
Language:
Portugués
Repository:
73
Subject:
Passa-palavra electrónico
/
Perfil sócio-tecnográfico
/
Redes sociais
/
Recomendação
/
Processo de tomada de decisão
/
Comportamento do consumidor
/
Internet
/
Meios de comunicação
/
Influência
/
Marketing online
/
Comércio social
/
Electronic word of mouth
/
Socio-technographic profile
/
Social Networking
/
Recommendation
/
Decision-making process
/
Consumer behavior
/
Media
/
Influence
/
Social Commerce
/
User generated content
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