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73
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Gouveia, Célia Maria Carvalho
(1)
Luizo, Ana Rita da Silva
(1)
Rodrigues, Luísa Mariana
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Football
(3)
Futebol
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2014
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Subject:
Futebol
Subject:
Football
Language:
Portugués
Year:
2014
Repository:
73
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Title:
Football fandom online: a globalização dos fãs e o impacto das identidades no ambiente digital
Author:
Gouveia, Célia Maria Carvalho
Language:
Portugués
Repository:
73
Subject:
Fãs
/
Futebol
/
Identidade
/
Globalização
/
Facebook
/
Fans
/
Football
/
Identity
/
Globalization
Acceder
Title:
O fandom: relação entre tipologias de adepto e intenção de compra: estudo dos adeptos do Sporting Clube de Portugal
Author:
Luizo, Ana Rita da Silva
Language:
Portugués
Repository:
73
Subject:
Marketing do desporto
/
Futebol
/
Adeptos
/
Sporting Clube de Portugal
/
Sports Marketing
/
Football
/
Fans
/
Sporting Club of Portugal
Acceder
Title:
Marketing relacional no futebol português Sport Lisboa e Benfica e Sporting Clube de Portugal, que lugar ocupa nas suas estratégias de comunicação?
Author:
Rodrigues, Luísa Mariana
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Cliente/consumidor
/
Futebol
/
Emoção
/
Customer
/
Football
/
Emotion
Acceder
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