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Title: The effect of football sponsorship in fans purchase intention: an application to beer productsLanguage: InglésRepository: 73Subject: Football / Sponsorship / Portuguese clubs / Portuguese beer brands / Consumer behavior / Purchase intention / Futebol / Patrocínio / Clubes portugueses de futebol / Marcas portuguesas de cerveja / Intenção de compra / Marketing / Estratégias de marketing / Marca / Comportamento do consumidor / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The official football match-fixing prevention discourse as a cognitive limitation (the cases of Iberian countries)Author: Moriconi, M.Language: InglésRepository: 73
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Title: Liga portuguesa de futebol profissional – recommendations to marketing plan: initiatives to raise the affluence on lPFP gamesLanguage: InglésRepository: 73Subject: Sports marketing / Football / Marketing plan / Marketing-mix / Marketing desportivo / Futebol / Plano de marketing,
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Title: Portuguese football: managing to competeAuthor: Simão, Luis Filipe TeixeiraLanguage: InglésRepository: 73Subject: Football / Sports management / Club / Competition / Premier League / Gestão / Indústria / Futebol / Competitividade / Portugal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M29 / Z29 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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