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Repository
73
(7)
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Author
Cabaço, Maria Rita Gonçalves Mendes Nunes
(1)
Correia, Liliane Patrícia Lopes
(1)
Macias, Margarida Catalão Fontan
(1)
Menezes, Inês Furtado
(1)
Pereira, José António Monteiro
(1)
Raposo, David André Galrão
(1)
Santos, Joana Fonseca dos
(1)
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Subject
M31
(7)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(6)
Marca
(6)
Comportamento do consumidor
(5)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
Marketing
(4)
M37
(3)
Rede social
(3)
Brand love
(2)
Comunidade virtual
(2)
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Year
2019
(7)
2018
(3)
2021
(3)
2020
(2)
2017
(1)
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Tesis
(7)
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Inglés
(6)
Portugués
(1)
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Your search
Subject:
Fidelidade à Marca
Subject:
M31
Year:
2019
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Title:
Brand hate: a constructivist grounded theory approach
Author:
Pereira, José António Monteiro
Language:
Inglés
Repository:
73
Subject:
Brand hate
/
Emotions
/
Consumer-brand relationships
/
Anti-branding communities
/
Ódio à marca
/
Emoção
/
Relacionamento entre consumidores e marcas
/
Comunidades anti-marca
/
Marketing
/
Marca
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
D91
/
D Microeconomics
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrush
Author:
Macias, Margarida Catalão Fontan
Language:
Inglés
Repository:
73
Subject:
Subscription
/
Customer relationship
/
Green products
/
Retention
/
Subscrições
/
Relacionamento com clientes
/
Produtos “Verdes”
/
Retenção
/
Marketing relacional
/
Estratégia organizacional
/
Comunicação
/
CRM Customer relationship management
/
Comportamento do consumidor
/
Fidelidade
/
Trabalho de projeto
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M130
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The effect of company responses to social media negative word of mouth: a text mining approach
Author:
Correia, Liliane Patrícia Lopes
Language:
Inglés
Repository:
73
Subject:
NWOM
/
Response satisfaction
/
Online
/
Consumer behaviour
/
Satisfação de resposta
/
Comportamento do consumidor
/
Marketing
/
Marca
/
Satisfação do cliente
/
Rede social
/
M31
/
M38
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
A importância do hedonismo na relação de compromisso entre o consumidor e as marcas através de comunidades online
Author:
Cabaço, Maria Rita Gonçalves Mendes Nunes
Language:
Portugués
Repository:
73
Subject:
Consumer behavior
/
Hedonic consumption
/
Engagement
/
Digital marketing
/
Online brand communities
/
Marketing digital
/
Comportamento do consumidor
/
Hedonismo
/
Marca
/
Comunidade virtual
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M39
Acceder
Title:
The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author:
Raposo, David André Galrão
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Brand engagement
/
Digital marketing
/
Social media marketing
/
Youtube
/
Advertising
/
Influencers
/
Celebrity endorsement
/
Envolvimento com a marca
/
Marketing digital
/
Marketing em social media
/
Publicidade
/
Influenciadores
/
Endosso de celebridades
/
Estratégias de marketing
/
Rede social
/
Marca
/
Consumidor
/
Influência social
/
Psicologia positiva
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Contrast Between Youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyalty
Author:
Menezes, Inês Furtado
Language:
Inglés
Repository:
73
Subject:
Youtubers
/
Brand Awareness
/
Purchase Intention
/
Brand Loyalty
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Marca
/
Comportamento do consumidor
/
Lideres de opinião
/
Influência social
/
Reconhecimento da Marca
/
Intenção de Compra
/
Lealdade da marca
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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