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Title: How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrushAuthor: Macias, Margarida Catalão FontanLanguage: InglésRepository: 73Subject: Subscription / Customer relationship / Green products / Retention / Subscrições / Relacionamento com clientes / Produtos “Verdes” / Retenção / Marketing relacional / Estratégia organizacional / Comunicação / CRM Customer relationship management / Comportamento do consumidor / Fidelidade / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M130 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The effect of company responses to social media negative word of mouth: a text mining approachAuthor: Correia, Liliane Patrícia LopesLanguage: InglésRepository: 73
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Title: The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effectAuthor: Raposo, David André GalrãoLanguage: InglésRepository: 73Subject: Brand love / Brand engagement / Digital marketing / Social media marketing / Youtube / Advertising / Influencers / Celebrity endorsement / Envolvimento com a marca / Marketing digital / Marketing em social media / Publicidade / Influenciadores / Endosso de celebridades / Estratégias de marketing / Rede social / Marca / Consumidor / Influência social / Psicologia positiva / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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