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73 (2)

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Loureiro, S. M. C. (1)
Trindade, Gonçalo Filipe de Lemos (1)
da Cunha, N. P. (1)

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Experience (2)
Brand image (1)
Consumer satisfaction (1)
Customer satisfaction (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
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Subject: Experience Language: Inglés Year: 2017 Year: 2019

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Title: Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douro
Author: Loureiro, S. M. C. / da Cunha, N. P.
Language: Inglés
Repository: 73
Subject: Relationship quality / Experience / Wines / Customer satisfaction / Consumer satisfaction / Word-of-mouth / Prestige / Wine brand image / Wine brand prestige / Wine consumer experience / Wine image / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Leveraging brands at music festivals: NOS Alive sponsorship
Author: Trindade, Gonçalo Filipe de Lemos
Language: Inglés
Repository: 73
Subject: Experience / Brand image / Event image / Music festivals / Sponsorship / Sponsor image and event sponsor-fit / Marketing estratégico / Música / Festas / Patrocínio / Imagem de marca / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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