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Subject: Engagement Subject: Turismo

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Title: Exploring customer interaction and management response in luxury hospitality through online reviews in social media
Author: Neves, Mariana Sequeira
Language: Inglés
Repository: 73
Subject: Social media marketing / Online consumer reviews / Management response / Consumer engagement / Electronic word-of-mouth / Hospitality and tourism / Luxury hospitality / Online reviews / Resposta dos hóteis / Hotelaria de luxo / Marketing relacional / Turismo / Hotelaria / Satisfação do consumidor / Engagement / Comunicação interativa / Comunidade virtual / Londres -- Inglaterra / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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Title: How tourists perceive two island destinations with identical culture, but different demographic characteristics, through social networking sites?: the case of Madeira and Bermuda
Author: Ferro, Tiago José Maniés
Language: Inglés
Repository: 73
Subject: Online reviews / Tourism experience model / Netnography / Text mining / Turismo / Rede social / Data mining / Comportamento do consumidor / Satisfação do consumidor / Engagement / Gestão de marketing / Ilha da Madeira -- Arquipélago da Madeira / Bermudas / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Análisis del retorno de la inversión (ROI) de la actividad en las redes sociales de las provincias andaluzas como destino turístico / Analysis of the payback (ROI) thanks to activity on the social networks marketing Andalusian provinces as tourist destinations
Author: Sánchez Jiménez, Miguel Ángel
Language: Español
Repository: 30
Subject: Turismo / Redes sociales / ROI / Engagement / Tourism / Social networks

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