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Repository
73
(3)
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Author
Diogo, João Manuel Pimenta de Castro
(1)
Gil, Daniel Susano
(1)
Zykova, Anna
(1)
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Subject
Desporto
(3)
Marketing
(3)
Patrocínio
(3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Portugal
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2017
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Subject:
Desporto
Subject:
Marketing
Year:
2017
Repository:
73
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Title:
The study of suport marketing campaigns in sailing with elaboration of a sponsorship decision model
Author:
Zykova, Anna
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Sport marketing
/
Sponsorship in sailing
/
Marketing desportivo
/
Patrocínio
/
Desporto
/
Água
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
O patrocínio desportivo: ativação de marca e papel do consumidor
Author:
Diogo, João Manuel Pimenta de Castro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Patrocínio
/
Desporto
/
Marca
/
Comportamento do consumidor
/
Sponsorship
/
Sponsor
/
Sports
/
Activation
/
Consumer
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author:
Gil, Daniel Susano
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Sports marketing
/
Sponsorship
/
Effectiveness measurement
/
Gestão de marketing
/
Desporto
/
Patrocínio
/
Avaliação estratégica
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
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