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Subject: Consumidor Subject: Brand love Subject: Brand communities

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Title: Diseño de estrategias de trade marketing para spaghetti Doria sabor butifarra en tienda directa de la ciudad de Barranquilla
Author: Murcia, Javier Mauricio / Patiño, Linna MariaCoronel / Tellez, Jhon AlejandroVerano
Language: Desconocido
Repository: 64
Subject: Trade Marketing / Estrategias / Shopper / Consumidor / Marca / Posicionamiento / Merchandising / Compra impulsiva / Presupuesto de ventas / Marketing / Estudio de mercado / Mercados de productos básicos / Alimentos / Ventas / Brand / Estrategy / Consumer / Impulse Buying / Sales budget / Market share

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Title: Comportamento do consumidor português de vestuário: estilos de compra e notoriedade das marcas nacionais
Author: Gonçalves, Bebiana Patrícia Aguiar
Language: Portugués
Repository: 73
Subject: Moda / Comportamento / Consumidor / Marca / CSI / Fashion / Brand / Consumer / Behaviors

Acceder
Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

Acceder
Title: Estrategias de posicionamiento de marca enfocadas a la generación Millennials en el sector de belleza y cuidado personal
Author: Suarez Plazas, Jeimy Fernanda / Martinez Perez, Geraldine
Language: Español
Repository: 40
Subject: Posicionamiento de marca / Consumidor / Ecomarketing / Endomarketing / Marca / Millenials / Salud y Belleza / Tendencias / Brand Positioning / Consumer / Brand / Health and beauty / Trends / Comportamiento del consumidor / Análisis de mercadeo / Mercadeo-Investigaciones

AccederAcceder
Title: Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author: Gorgus, Tatjana Michaela Constanze
Language: Portugués
Repository: 73
Subject: Consumidor / Engagement / Rede social / Gestão da marca / Marketing relacional / Facebook / Brand / Relationship marketing / Brand experience / Brand love / Word-of-mouth / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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