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73 (2)

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Author

Carrilho, Marta Guerra (1)
Fancaria, Ana Catarina de Almeida (1)

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Comunicação (2)
Marketing (2)
CRM Customer relationship management (1)
Canal travel retail (1)
Communications (1)
Customer relationship (1)
Domínio/Área Científica::Ciências Sociais (1)
Estratégia de canal (1)
Estratégias (1)
Estratégias de comunicação (1)

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Subject: Comunicação Subject: Marketing Year: 2017 Year: 2016

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Title: How to conquer the 6th continent: Lâncome Brand in the travel retail
Author: Fancaria, Ana Catarina de Almeida
Language: Portugués
Repository: 73
Subject: Marketing / Comunicação / Estratégias de marketing / Indústria cosmética / Estratégias de comunicação / Travel retail channel / Marketing communications / Experiential marketing / Canal travel retail / Marketing Experiencial / Estratégia de canal

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Title: CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firms
Author: Carrilho, Marta Guerra
Language: Inglés
Repository: 73
Subject: Marketing / CRM Customer relationship management / Gestão de clientes / Fidelidade à Marca / Portugal / Communications / Strategic / Customer relationship / Interaction / Loyalty / Comunicação / Estratégias / Relação com o cliente / Interação social / Fidelidade / Domínio/Área Científica::Ciências Sociais

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