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Repository
73
(4)
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Author
Andrade, Serenela Alves de
(1)
Gonçalinho, David José do Carmo Chalbert Cardeira
(1)
Pereira, Joana Cardoso Fava Reis
(1)
Rodrigues, Tomás Marques da Costa Góis
(1)
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Subject
Comunicação
(4)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(4)
M31
(4)
M37
(4)
Branding
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Marketing
(2)
Atenção
(1)
Attention
(1)
Brand awareness
(1)
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Year
2018
(4)
2017
(2)
2019
(2)
2021
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Tesis
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Inglés
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Your search
Subject:
Comunicação
Subject:
M31
Language:
Inglés
Year:
2018
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4
results
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Title:
The role of naming sponsors in summer music festivals
Author:
Andrade, Serenela Alves de
Language:
Inglés
Repository:
73
Subject:
Branding
/
Markerting communications
/
Consumer behaviour
/
Summer music festivals
/
Comunicação
/
Marketing
/
Comportamento do consumidor
/
Festivais
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of attention and emotional responses on online retargeting campaigns
Author:
Rodrigues, Tomás Marques da Costa Góis
Language:
Inglés
Repository:
73
Subject:
Attention
/
Emotions
/
Retargeting
/
Intention to Purchase
/
Intention to Revisit
/
Intention to Recommend
/
PLS-SEM
/
Gestão de marketing
/
Comunicação
/
Página web
/
Atenção
/
Emoção
/
Preferência do consumidor
/
Hábito de compra
/
M30
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Raising your arms towards branding: how Narta found its place in a mature market
Author:
Gonçalinho, David José do Carmo Chalbert Cardeira
Language:
Inglés
Repository:
73
Subject:
Branding
/
Brand experience
/
Brand awareness
/
Brand communication
/
Comunicação
/
Estratégias de marketing
/
Publicidade
/
Marca comercial
/
Marketing de produtos
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Developling a communication strategy to enter the mariculture market
Author:
Pereira, Joana Cardoso Fava Reis
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Communication
/
Media
/
Fish
/
Mariculture
/
Estratégias de comunicação
/
Plano de marketing
/
Marca
/
Empresa de pesca
/
Consumidor
/
Trabalho de projeto
/
Estratégia
/
Comunicação
/
Maricultura
/
Peixe
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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