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Subject: Cerveja Repository: 73 Year: 2015 Document Type: Tesis Language: Portugués

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Title: Utilização do sentido de humor em anúncios de televisão para cerveja e a sua influência na decisão de compra e escolha de determinada marca
Author: Rijo, André Luís Rosa
Language: Portugués
Repository: 73
Subject: Sentido de humor / Spot publicitário televisivo / Cerveja / Decisão de compra / Sense of humor / Television ads / Beer / Purchasing decision

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