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Subject: Cerveja Repository: 73 Year: 2015

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Title: Case-study on price setting of beer
Author: Leite, Pedro Rui Ortins
Language: Inglés
Repository: 73
Subject: Pricing / Beer market / Segmentation / Strategy / Cerveja / Segmentação do mercado / Estratégias

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Title: Utilização do sentido de humor em anúncios de televisão para cerveja e a sua influência na decisão de compra e escolha de determinada marca
Author: Rijo, André Luís Rosa
Language: Portugués
Repository: 73
Subject: Sentido de humor / Spot publicitário televisivo / Cerveja / Decisão de compra / Sense of humor / Television ads / Beer / Purchasing decision

Acceder
Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environment
Author: Marques, André Mendes
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja

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