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Repository
73
(7)
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Author
António, André de Jesus Simba
(1)
Coelho, Ana Carolina Monte Rocha Baltazar
(1)
Costa, Mariana Falcão Correia Cabral da
(1)
Infante, Diogo Brito
(1)
Putra, Aditya
(1)
Silva, José Miguel Salgado da
(1)
Zhang Tianyuan
(1)
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Subject
C Mathematical and quantitative methods
(7)
C12
(7)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(5)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(4)
Comportamento do consumidor
(3)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(3)
M31
(3)
Marketing
(3)
Análise de regressão
(2)
M20
(2)
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Year
2018
(4)
2020
(4)
2019
(3)
2017
(2)
2022
(1)
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Document Type
Tesis
(7)
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Language
Inglés
(5)
Portugués
(2)
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Subject:
C12
Repository:
73
Document Type:
Tesis
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Title:
From the roots of sharing to shared escooters platforms factors influencing users’ adoption
Author:
Infante, Diogo Brito
Language:
Inglés
Repository:
73
Subject:
Micromobility
/
Sharing economy
/
Consumer behavior
/
Technology acceptance model
/
Theory of planned behavior
/
Micromobilidade
/
Economia partilhada
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
C12
/
M20
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Telecom customer segmentation and precise package design by using data mining
Author:
Zhang Tianyuan
Language:
Inglés
Repository:
73
Subject:
Telecom
/
Customer segmentation
/
Data mining
/
Targeted marketing
/
Package design
/
Marketing
/
Telecomunicação
/
Análise de regressão
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M10
/
C12
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
/
C Mathematical and quantitative methods
Acceder
Title:
A intenção de compra nas marcas no Facebook
Author:
Coelho, Ana Carolina Monte Rocha Baltazar
Language:
Portugués
Repository:
73
Subject:
Gestão de marketing
/
Marketing eletrónico
/
Rede social
/
Facebook
/
Imagem de marca
/
Preferência do consumidor
/
Marketing
/
Digital marketing
/
Social networks
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
C12
/
M31
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Investors activism: the case of Cevian Capital hedge fund campaigns in German companies
Author:
Silva, José Miguel Salgado da
Language:
Inglés
Repository:
73
Subject:
Investor activism
/
Cevian capital
/
Corporate governance
/
Event study
/
Gestão de empresas
/
Investidores
/
Governança
/
Mudança organizacional
/
Alemanha
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
C12
/
G34
/
C Mathematical and quantitative methods
/
G Financial economics
Acceder
Title:
The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumer
Author:
Costa, Mariana Falcão Correia Cabral da
Language:
Inglés
Repository:
73
Subject:
Online booking websites
/
Marketing
/
Electronic trust
/
Purchase intentions
/
Página web
/
Turismo
/
Comportamento do consumidor
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
C12
/
M31
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Factors influencing the adoption of M-commerce in Indonesia : a study of TAM and TPB integration model
Author:
Putra, Aditya
Language:
Inglés
Repository:
73
Subject:
System adoption
/
Mobile commerce
/
Technology acceptance model
/
Trust
/
Gestão
/
Tecnologia da comunicação
/
Modelos de concordância
/
Comércio eletrónico
/
Comportamento do consumidor
/
Teoria da confiança
/
Indonésia
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
C12
/
M20
/
M31
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
O efeito da taxa de juro no preço das ações em Portugal
Author:
António, André de Jesus Simba
Language:
Portugués
Repository:
73
Subject:
Índice acionista PSI-Geral
/
Mercado acionista
/
Taxa de juro
/
Portugal
/
Análise de regressão
/
PSI-General stock index
/
Stock market
/
Interest rate
/
Regression analysis
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
C01
/
C12
/
D53
/
E44
/
E53
/
G15
/
C Mathematical and quantitative methods
/
E Macroeconomics and monetary economics
Acceder
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