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Subject: Brands Year: 2015 Document Type: Artículo Repository: 73

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Title: An empirical investigation of brand equity: drivers and their consequences
Author: Davcik, N.
Language: Inglés
Repository: 73
Subject: Food industry / Small to medium-sized enterprises / Brands / Value analysis / Marketing strategy

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Title: Assessing brand personality associations of top of mind wine brands
Author: Brochado, A. / Vinhas da Silva, R. / LaPlaca, P.
Language: Inglés
Repository: 73
Subject: Brand management / Brands / Survey research / Surveys / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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