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73 (2)

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Author

Campelo, Marta Sofia Viana da Fonseca (1)
Gonçalinho, David José do Carmo Chalbert Cardeira (1)

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Branding (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Estratégias de marketing (2)
Marca comercial (2)
Análise SWOT (1)
Brand awareness (1)
Brand communication (1)
Brand experience (1)
Communication strategy (1)
Comunicação (1)

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2017 (2)
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Subject: Branding Document Type: Tesis Year: 2017 Language: Inglés

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Title: Raising your arms towards branding: how Narta found its place in a mature market
Author: Gonçalinho, David José do Carmo Chalbert Cardeira
Language: Inglés
Repository: 73
Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Nestlé sobremesas case study: communicating a new brand extension
Author: Campelo, Marta Sofia Viana da Fonseca
Language: Inglés
Repository: 73
Subject: Digital marketing / Communication strategy / Branding / Marketing / Marketing eletrónico / Estratégias de marketing / Marca comercial / Análise SWOT / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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