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73 (2)

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Author

Coelho, Ana Margarida Narquel (1)
Rodrigues, Diana Balhote (1)

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Brand (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M310 (2)
Marca (2)
Comportamento do consumidor (1)
Cynicism (1)
Devotion (1)
Devoção (1)
Fast fashion (1)

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2019 (2)
2020 (1)

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Tesis (2)

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Portugués (1)

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Subject: Brand love Subject: Brand Subject: M310 Document Type: Tesis Year: 2019

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Title: A devoção do consumidor português da Geração Y pelas marcas de fast fashion
Author: Coelho, Ana Margarida Narquel
Language: Portugués
Repository: 73
Subject: Fast fashion / Devoção / Marca / Geração Y / Devotion / Brand / Y generation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M390 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Brand cynicism: start to develop a scale
Author: Rodrigues, Diana Balhote
Language: Inglés
Repository: 73
Subject: Marketing / Brand / Cynicism / Scale development / Marca / Valor da marca / Comportamento do consumidor / Valor moral / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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