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Subject: Brand Loyalty Document Type: Artículo

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

Acceder
Title: Do loyalty cards enhance loyalty in the pharmaceutical sector?
Author: Marques, S. H. / Cardoso, M. G. M. S. / Lindeza, A. C. A.
Language: Inglés
Repository: 73
Subject: Consumer behaviour / Loyalty / Loyalty programs / Relationship marketing / Satisfaction / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: From the Unbearable “Resilience” of Coupism to Ethnicisation: a Short Journey for the Armed Forces of Guinea-Bissau
Author: Dias, Eduardo Costa
Language: Inglés
Repository: 73
Subject: Guinea-Bissau / Armed Forces / Diversity management / Loyalty / Loyalties

Acceder
Title: The effect of perceived benefits, trust, quality, brand awareness/associations and brand loyalty on internet banking brand equity
Author: Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Online banking brand equity / Trust / Loyalty / Perceived quality / Brand awareness / Online benefits

Acceder
Title: Patient reactions to community pharmacies' roles: evidence from the Portuguese market
Author: Nunes, F. G. / Anderson, J. / Martins, L.
Language: Inglés
Repository: 73
Subject: Community pharmacy roles / Loyalty / Pharmacy patients / Satisfaction / Domínio/Área Científica::Ciências Médicas::Ciências da Saúde

Acceder
Title: La reputación en el subsector de comidas preparadas
Author: Díaz Bermúdez, Ana María / Martínez León, Inocencia María / Olmedo Cifuentes, Isabel
Language: Español
Repository: 72
Subject: Calidad / Clientes / Lealtad / Reputación / Satisfacción / Clients / Loyalty / Quality / Reputation / Satisfaction / 5311 Organización y Dirección de Empresas

Acceder
Title: Cultura organizativa del técnico deportivo y su relación con la Satisfacción y Valor percibido de usuarios de actividades deportivas extraescolares / Sports technicians’ organizational culture and its relationship with extracurricular sports activities users’ satisfaction and perceived value
Author: Aznar Cebamanos, Mónica / Nuviala, Román / Grao-Cruces, Alberto / Nuviala Nuviala, Alberto
Language: Español
Repository: 30
Subject: Fidelización / misión / implicación / actividad física extraescolar / abandono deportivo / Loyalty / mission / involvement / extracurricular physical activity / sports abandonment

Acceder
Title: Branding Corporativo: una revisión bibliográfica / Corporate Branding: a bibliographic review
Author: Buitrago, Sebastián / Duque, Pedro / Robledo, Sebastian
Language: Español
Repository: 57
Subject: Corporate Branding / Co-citations / Tree of Science / Corporate identity / Brand / Branding corporativo / Co-citaciones / Identidad corporativa / Marca
Title: Insights about destination brand: Madeira case study
Author: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder

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