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Title: Segmentation model for electronics and appliances retailer in B2B marketAuthor: Caramelo, Diogo LopesLanguage: InglésRepository: 73Subject: Segmentation / B2B / Retailing / Consumer electronics / Segmentação / Retalho / Eletrónica de consumo
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Title: Establishment of a distribution network for Aqua Organic CosmeticsAuthor: Gumpert, SimonaLanguage: InglésRepository: 73
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Title: O impacto das redes sociais na reputação das organizações em contexto B2BAuthor: Cabral, Célia Marina LopesLanguage: PortuguésRepository: 73
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Title: Online business-to-business personalised and interactive content communication and its influence on online relationship: the case of the reseller market in the IT sector in the Portuguese contextAuthor: Vilas Boas, Ana Filipa MesquitaLanguage: InglésRepository: 73Subject: B2B / Personalised content / Interactive content / Online relationship / Gestão de marketing / Comércio eletrónico / TICTIC -- Tecnologias da informação e comunicação / Estratégias de comunicação / Satisfação do cliente / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Title: Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trustAuthor: Lourenço, Ana Filipa MendesLanguage: InglésRepository: 73
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Title: Plano de negócios: plataforma Enterprise Resource Planning em modelo SAAS "IDSSY": análise de viabilidade económico-financeiraAuthor: Borges, Francisco BarretoLanguage: PortuguésRepository: 73
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