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Subject: B2B Language: Inglés Document Type: Tesis Year: 2019

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Title: Online business-to-business personalised and interactive content communication and its influence on online relationship: the case of the reseller market in the IT sector in the Portuguese context
Author: Vilas Boas, Ana Filipa Mesquita
Language: Inglés
Repository: 73
Subject: B2B / Personalised content / Interactive content / Online relationship / Gestão de marketing / Comércio eletrónico / TICTIC -- Tecnologias da informação e comunicação / Estratégias de comunicação / Satisfação do cliente / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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