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Subject: Attitude Year: 2020 Year: 2019 Document Type: Artículo Repository: 73

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Title: Users' participation in facebook brand pages and its influence on word-of-mouth: the role of brand knowledge and brand relationship
Author: Langaro, D. / Salgueiro, M. F. / Rita, P. / Del Chiappa, G.
Language: Inglés
Repository: 73
Subject: Social media / Word-of-mouth (WoM) / Brand knowledge / Brand relationship / Facebook / Brand page / Awareness / Attitude / Trust / Affective comitment / Participation / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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