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73
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Godinho, Sandra Marisa da Silva
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Pereira, Daniela Sofia Correia
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Subject:
3940
Subject:
3040
Document Type:
Tesis
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Title:
Socially situated consumer cognition: from oral kinematics to grounded marketing
Author:
Godinho, Sandra Marisa da Silva
Language:
Inglés
Repository:
73
Subject:
Oral kinematics
/
Embodiment
/
Situated cognition
/
Sensory marketing
/
Grounded marketing
/
Cinemática oral
/
Corporalização
/
Cognição situada
/
Marketing sensorial
/
Marketing situado
/
Domínio/Área Científica::Ciências Sociais::Psicologia
/
2330
/
2340
/
3040
/
3920
/
3940
/
2300 Human experimental psychology
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
Title:
Personality, what else?: a importância da congruência em campanhas de marketing comerciais e sem fins lucrativos
Author:
Pereira, Daniela Sofia Correia
Language:
Portugués
Repository:
73
Subject:
Comportamento do consumidor
/
Publicidade
/
Estratégias de marketing
/
Marca
/
Celebrity endorsement
/
Trait transference
/
Advertising campaigns
/
Personality congruence
/
Profit
/
Non-profit
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
3000
/
3040
/
3900
/
3920
/
3940
/
3000 Social psychology
/
3900 Consumer psychology
Acceder
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