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73 (1)

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Lopes, Tânia Raquel Oliveira (1)

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Antropomorfismo (1)
Análise de conteúdo (1)
Brand anthropomorphism (1)
Content creation (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)
Estratégias de marca (1)
Hábito alimentar (1)
Internet (1)
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Repository: 73 Subject: Saúde Subject: Internet Subject: Antropomorfismo

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Title: The influence of brand anthropomorphism in user's online engagement: an exploratory study in the healthy food context
Author: Lopes, Tânia Raquel Oliveira
Language: Inglés
Repository: 73
Subject: Brand anthropomorphism / Content creation / Internet / Social networks / Marketing de produtos / Estratégias de marca / Antropomorfismo / Rede social / Hábito alimentar / Saúde / Análise de conteúdo / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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