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Title: Two sides of the same industry: an analysis of the relationship between hotels and online travel agenciesAuthor: Bollette, MaximeLanguage: InglésRepository: 73Subject: Hotel industry / Travel agencies / Technological change / Belgium / Indústria hoteleira / Turismo / Mudança tecnológica / Consumidor / Modelos de negócio / Bélgica / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L830 / Z310 / L Industrial organization / Z Other special topics
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Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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Title: Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeauxAuthor: Drouet, Manon Clémentine JeanneLanguage: InglésRepository: 73Subject: Consumer engagement / Customer experience / Experiential marketing / Integrated marketing communication / Wine appellation / Marketing de vinhos / Turismo / Consumidor / Comunicação estratégica / Estudo de casos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Sensory marketing in health clubs: importance of the senses in acquisition, retention and cancellation of membershipsAuthor: Neves, Inês Tomás Francisco dasLanguage: InglésRepository: 73Subject: Sensory marketing / Health club memberships / Fitness industry / Decision making / Marketing sensorial / Inscrições em health clubs / Indústria do fitness / Tomada de decisão / Marketing / Estratégias de marketing / Prática desportiva / Exercício físico / Sensação / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z21 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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Title: Spatio-temporal distribution analysis of brand interest in social networksAuthor: Teixeira, Diana Von-Haff LopesLanguage: InglésRepository: 73
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Title: Go-to-market strategy for video call through televisionAuthor: Silva, Vera Sofia GonçalvesLanguage: InglésRepository: 73
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Title: The perception of active listening practice on social networks as a determinant of brand engagementAuthor: Pina, Lídia SilveiraLanguage: InglésRepository: 73
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Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brandsAuthor: Ribeiro, Inês SilvaLanguage: InglésRepository: 73Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra
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