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Repository
73
(3)
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Author
Carrilho, Marta Guerra
(1)
Fancaria, Ana Catarina de Almeida
(1)
Guimarães, Maria Filipa Freitas Xavier
(1)
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Subject
Comunicação
(3)
Marketing
(3)
CRM Customer relationship management
(1)
Canal travel retail
(1)
Communication
(1)
Communications
(1)
Customer relationship
(1)
Domínio/Área Científica::Ciências Sociais
(1)
Estratégia de canal
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2016
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2017
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Portugués
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Document Type:
Tesis
Subject:
Comunicação
Subject:
Marketing
Year:
2016
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Title:
How to conquer the 6th continent: Lâncome Brand in the travel retail
Author:
Fancaria, Ana Catarina de Almeida
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Comunicação
/
Estratégias de marketing
/
Indústria cosmética
/
Estratégias de comunicação
/
Travel retail channel
/
Marketing communications
/
Experiential marketing
/
Canal travel retail
/
Marketing Experiencial
/
Estratégia de canal
Acceder
Title:
CRM strategies: an approach to Lidl, Sonae and Jerónimo Martins firms
Author:
Carrilho, Marta Guerra
Language:
Inglés
Repository:
73
Subject:
Marketing
/
CRM Customer relationship management
/
Gestão de clientes
/
Fidelidade à Marca
/
Portugal
/
Communications
/
Strategic
/
Customer relationship
/
Interaction
/
Loyalty
/
Comunicação
/
Estratégias
/
Relação com o cliente
/
Interação social
/
Fidelidade
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
Desenvolvimento da estratégia de comunicação online de franquias de retalho alimentar: caso Meu Super
Author:
Guimarães, Maria Filipa Freitas Xavier
Language:
Portugués
Repository:
73
Subject:
Comunicação
/
Marketing
/
online
/
Franchising
/
Retalho alimentar
/
Communication
/
Food retail
Acceder
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