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73 (4)

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Correia, Francisco Maria de Almeida Tavares Pio (1)
Macedo, Maria Alves Machado de Sousa de (1)
Ribeiro, Inês Silva (1)
Silva, Vera Sofia Gonçalves (1)

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Consumer (4)
Consumidor (2)
Estratégias de marca (2)
Brands (1)
Comportamento do consumidor (1)
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Corporate social irresponsibility (1)
Corporate social responsibility (1)
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Disposição para pagar (1)

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Language: Inglés Subject: Consumer Perspectives Subject: Consumer Document Type: Tesis

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1-4 from 4 results (0.015 seconds)

Title: Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour
Author: Correia, Francisco Maria de Almeida Tavares Pio
Language: Inglés
Repository: 73
Subject: Sonic branding / Sensorial / Consumer / Retail / Marketing / Estratégias de marca / Comportamento do consumidor / Empresa / Concorrência / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Go-to-market strategy for video call through television
Author: Silva, Vera Sofia Gonçalves
Language: Inglés
Repository: 73
Subject: Tecnologia / Videochamada / Televisão / Intergeracionalidade / Sector das telecomunicações / Consumidor / Technology / Video call / Television / Intergenerationality / Telecommunications sector / Consumer

Acceder
Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author: Ribeiro, Inês Silva
Language: Inglés
Repository: 73
Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra

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