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Language: Inglés Repository: 73 Year: 2015 Subject: Brand management

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Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: UBB expansion plan: Spain
Author: Sousa, André Henderson
Language: Inglés
Repository: 73
Subject: Entrepreneurship / Internationalization / Brand / Merchandise / Empreendedorismo / Internacionalização

Acceder
Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

Acceder
Title: Create, build and manage online brands for internet companies
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Internet marketing / Online marketing / Digital marketing / Brand / Online brand management / Marketing de internet / Marketing online / Marketing digital / Marca / Gestão de marcas online

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