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Almeida, Júlio Miguel Moreira (1)

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Language: Inglés Document Type: Tesis Subject: Comunidade Subject: Desporto Year: 2019

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Title: Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spirit
Author: Almeida, Júlio Miguel Moreira
Language: Inglés
Repository: 73
Subject: Consumer behaviour / Consumer motivations / Sports events / Sports events spectatorship / Sports infrastructures / Sports communication / Internal motivation factors (push) / External motivation factors (pull) / Marketing / Desporto / Prática desportiva / Motivação do consumidor / Comunidade / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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