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Language: Inglés Year: 2012 Year: 2013 Repository: 73

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Title: The entrepreneurial strategies towards the socio-economic development of Brazil
Author: Pires, Sara Rute Leite
Language: Inglés
Repository: 73
Subject: Sustainable economic development / Emerging markets / Entrepreneurial strategies / New multinationals / Desenvolvimento económico sustentável / Mercados emergentes / Estratégias empresariais / Novas multinacionais

Acceder
Title: Social integration of international Chinese second generation of immigrants : research on the youth from 15 to 24 of Chinese immigrants in Lisbon, Portugal
Author: Li, Lan
Language: Inglés
Repository: 73
Subject: Second generation of chinese immigrants / Culture identity / Family integration / School integration / Community integration / Imigrantes chineses de segunda geração / Identidade cultural / Integração familiar / Integração escolar / Integração na comunidade

Acceder
Title: Online buying behavior in technological and office products
Author: Cardoso, José António Nobre
Language: Inglés
Repository: 73
Subject: Internet / Online purchase / Relationship marketing / Technological / Office / Compra online / Marketing relacional / Tecnologia e escritório

Acceder
Title: Digital communication plan for Renault Twizy
Author: Campanha, Mafalda Isabel Biga
Language: Inglés
Repository: 73
Subject: Sector automóvel / Veículos elétricos / Alianças estratégicas / Perfil do consumidor / Automobile sector / Electric vehicles / Strategic alliances / Consumer’s profile

Acceder
Title: Online buying behavior for entertainment products
Author: Silva, Daniela Duarte da
Language: Inglés
Repository: 73
Subject: Internet / Buying / Marketing / Entertainment / Compra / Entretenimento

Acceder
Title: Portuguese online consumer and buying behavior for home products
Author: Almeida, Erika de Melo Monteiro
Language: Inglés
Repository: 73
Subject: E-commerce / Internet / Consumer behavior / Home products / Comércio eletrónico / Comportamento do consumidor / Produtos família

Acceder
Title: Brand reputation and crisis management: Playstation Network case study
Author: Pereira, João Pedro Lebre
Language: Inglés
Repository: 73
Subject: Relações públicas / Reputação / Gestão de crise / Privacidade online / Public relations / Corporate reputation / Crisis management / Online privacy

Acceder
Title: Smart TVs: the new age of television and advertising
Author: Ceriz, João Miguel Costa
Language: Inglés
Repository: 73
Subject: TV advertising / Smart TV / Connected TV / Television / TV history / Future advertising / Consumer behavior / Technology

Acceder
Title: Does the image of a country matter? The case of Portugal and its country of origin effects on the portuguese footwear industry: a comparative analysis between portuguese and foreign nationals
Author: Correia, Joana Raquel Gomes
Language: Inglés
Repository: 73
Subject: Country image / COO effects / Portuguese origin of products / Footwear / Imagem do país / Efeitos do país de origem / Origem portuguesa de produtos / Calçado

Acceder
Title: Touristic marketing: communicating a brand named Vila Real de Santo António
Author: Ramalho, Joana
Language: Inglés
Repository: 73
Subject: Destination branding / Touristic marketing / Small city / Communication plan / Destination brading / Marketing turístico / Pequenos pequenos destinos / Plano de comunicação

Acceder

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