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Subject:
Evaluación institucional
Document Type:
Artículo
Year:
2018
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Title:
Evaluación de la estrategia digital en los museos: métodos y herramientas para web, redes sociales y móviles. / Evaluation of digital strategies in museums: methods and tools for web sites, social media and mobile devices.
Author:
Villaespesa, Elena
Language:
Español
Repository:
30
Subject:
Evaluación
/
estudios de público
/
analítica digital
/
segmentación
/
métricas
/
Evaluation
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audience studies
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digital analytics
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segmentation
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