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Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities contextAuthor: Marques, Maria Inês LameirasLanguage: InglésRepository: 73
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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scaleAuthor: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand
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Title: Drop-shipping apparel products to german football fans by peppermindsAuthor: Gutsche, TobiasLanguage: InglésRepository: 73
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Title: Marketing persona formulation and content strategy analysis for PHC Software, SAAuthor: Francisco, Ana Rita Belo PereiraLanguage: InglésRepository: 73
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Title: Development and application of a framework for the creation of a food startup in GermanyAuthor: Cierpiol, Marie-LuiseLanguage: InglésRepository: 73
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Title: Impact of social media in sports marketingAuthor: Gadiraju, Gaurav KumarLanguage: InglésRepository: 73
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Title: Stripping customers' feedback on hotels evaluation through data miningAuthor: Coelho, Joana PintoLanguage: InglésRepository: 73
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Title: The impact of social media in brand buildingAuthor: Vala, Bernardo VarelaLanguage: InglésRepository: 73Subject: Social media / Data mining / Brand building / Facebook / Rede social / Marca / Marketing / Comportamento do consumidor
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