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Repository
73
(21)
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Author
Andrade, Serenela Alves de
(1)
Cipriano, Cláudia Sofia Outeiro
(1)
Costa, Inês Oliveira Milheiro da
(1)
Faria, Rita Meireles Alves Tamagnini
(1)
Figueira, Lisandra Josefa Abreu
(1)
Gonçalves, Sara Martins
(1)
Guerreiro, Carolina Vasconcelos Marcelino Loia
(1)
Hofrichter, Jannick
(1)
Magalhães, João Pedro Henriques
(1)
Martins, Miguel Ângelo
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(21)
M31
(21)
M37
(21)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(18)
Marketing
(11)
Comportamento do consumidor
(7)
Consumidor
(4)
Publicidade
(4)
Advertising
(3)
Brand love
(3)
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Year
2019
(21)
2018
(12)
2020
(7)
2021
(6)
2022
(2)
2017
(1)
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Document Type
Tesis
(21)
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Inglés
(21)
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Your search
Subject:
M37
Subject:
M31
Year:
2019
Language:
Inglés
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Title:
European Union communication redesign: digital platforms role for an active civic participation
Author:
Matos, Guilherme Caeiro de
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Digital communication
/
Political communication
/
Marketing político
/
Comunicação
/
Comunicação digital
/
Comunicação política
/
Instituições políticas
/
Participação cívica
/
Participação política
/
Populismo
/
Trabalho de projeto
/
União Europeia
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How multisensory experiences in virtual environments affect intention to return: the role of cognitive flexibility, sense of power and personality traits
Author:
Villar, Joana Andrade Dias Posser
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Multisensory
/
Psychological distance
/
Sense of power
/
Cognitive flexibility
/
Intention to return
/
Personality traits
/
Realidade virtual
/
Multisensoralidade
/
Distância psicológica
/
Sentimento de poder
/
Flexibilidade cognitiva
/
Intenção de retorno
/
Características de personalidade
/
Marketing
/
Órgãos sensoriais
/
Cognição
/
Personalidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Can native advertising and branded content on Instagram affect brand equity levels?
Author:
Cipriano, Cláudia Sofia Outeiro
Language:
Inglés
Repository:
73
Subject:
Social media
/
Digital content marketing
/
Consumer-based brand equity
/
Marketing
/
Rede social
/
Marketing digital
/
Valor da marca
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness
Author:
Pinote, Ana de Noronha
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Consumer behaviour
/
Advertising
/
Nostalgia in advertisements
/
Comportamento do consumidor
/
Publicidade
/
Nostalgia em anúncios
/
Estratégias de marca
/
Memória
/
Saudade
/
Portugal
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The role of advertising, influencers and celebrity endorsement on brand love: the youtuber´s effect
Author:
Raposo, David André Galrão
Language:
Inglés
Repository:
73
Subject:
Brand love
/
Brand engagement
/
Digital marketing
/
Social media marketing
/
Youtube
/
Advertising
/
Influencers
/
Celebrity endorsement
/
Envolvimento com a marca
/
Marketing digital
/
Marketing em social media
/
Publicidade
/
Influenciadores
/
Endosso de celebridades
/
Estratégias de marketing
/
Rede social
/
Marca
/
Consumidor
/
Influência social
/
Psicologia positiva
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of influencer marketing on consumer purchase intentions and brand attitude: the instagrammers
Author:
Costa, Inês Oliveira Milheiro da
Language:
Inglés
Repository:
73
Subject:
Influencer marketing
/
Instagram
/
Purchase decision
/
Brand attitude
/
Decisão de compra
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
In the eye of the (fire) storm: better safe or sorry?
Author:
Neves, Hélder António
Language:
Inglés
Repository:
73
Subject:
Online firestorm
/
Social media crisis
/
Crisis communication
/
Crisis management
/
Marketing
/
Gestão de reclamações
/
Facebook
/
Imagem de marca
/
Comunicação organizacional
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How different cultures respond to controversial advertisements: a three way cross-cultural study
Author:
Trigo, António José Marçalo Pires
Language:
Inglés
Repository:
73
Subject:
Advertising
/
Emotions
/
Culture
/
Globalization
/
Publicidade
/
Emoções
/
Cultura
/
Globalização
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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