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Title: Alimentos Funcionais: Enquadramento sociológico e hábitos de consumoAuthor: Monteiro, PauloLanguage: PortuguésRepository: 73
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Title: A review of the literature on big data in marketing using text miningAuthor: Amado, Maria Alexandra AmorimLanguage: InglésRepository: 73Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura
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Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in adsAuthor: Nielsen, MilleLanguage: InglésRepository: 73Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements
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Title: The impact of social media on today's business realityAuthor: Santos, Pedro Roque dosLanguage: InglésRepository: 73Subject: Social media / Web / Marketing / Management / Media social / Gestão
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Title: Edição online SolAuthor: Tavares, Efraim José TavaresLanguage: PortuguésRepository: 73Subject: Edição online / Internet / Ciberjornalismo / Marketing / Online edition / Cyberjournalism
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Title: Marketing político, eleições autárquicas 2009 de OeirasAuthor: Luz, AlexandreLanguage: PortuguésRepository: 73Subject: Marketing / Marketing político / Eleição / Campanha eleitoral / Political marketing / Election / Political campaign
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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The relation between the music festival brand equity and the intention to visit the host city: the cases of Eurovision & NOS Alive in LisbonLanguage: InglésRepository: 73Subject: Music festivals / Occasional vs permanent events / Brand equity / Travel motivations / Marketing / Festivais / Música / Valor da marca / Viagem / Estudo de casos / Trabalho de projeto / Lisboa - Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z320 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
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