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Repository
73
(19)
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Author
Barnabé, Andreia Filipa Venâncio Marujo
(1)
Cavalli, Federico
(1)
Costa, Mariana Falcão Correia Cabral da
(1)
Dias, Mariana Barbosa Valdez
(1)
Evangelista, Filipa Loja Gomes Ferreira
(1)
Farisa, Almira
(1)
Ferro, Tiago José Maniés
(1)
Figueira, Lisandra Josefa Abreu
(1)
He Qibing
(1)
Marques, Inês Conde Rodrigues Coutinho
(1)
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Subject
M Business administration and business economics - Marketing - Accounting - Personnel economics
(19)
M31
(19)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(11)
Comportamento do consumidor
(8)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
(8)
Marketing
(8)
M37
(5)
Marca comercial
(4)
Gestão de empresas
(3)
L Industrial organization
(3)
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2018
(19)
2020
(19)
2019
(13)
2017
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Tesis
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Inglés
(16)
Portugués
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Document Type:
Tesis
Year:
2020
Year:
2018
Repository:
73
Subject:
M31
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19
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Title:
The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumer
Author:
Costa, Mariana Falcão Correia Cabral da
Language:
Inglés
Repository:
73
Subject:
Online booking websites
/
Marketing
/
Electronic trust
/
Purchase intentions
/
Página web
/
Turismo
/
Comportamento do consumidor
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
C12
/
M31
/
C Mathematical and quantitative methods
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
New trends in marketing: the impact in convenience store's atmosphere
Author:
Mendonça, Filipe de Amaral Pedro Bota de
Language:
Inglés
Repository:
73
Subject:
Retail
/
New trends in marketing
/
Store atmosphere
/
Conveniece store
/
Marketing
/
Lojas de conveniência
/
Diversidade
/
Decoração
/
Preferência do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
The impact of new trends in supermarket environment: the case of the olive oil sector
Author:
Evangelista, Filipa Loja Gomes Ferreira
Language:
Inglés
Repository:
73
Subject:
Store atmosphere
/
New trends in marketing
/
Consumer experience
/
Supermarket
/
Gestão de marketing
/
Azeite
/
Estratégias de marca
/
Supermercado
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M39
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Does ethics in advertisement affect consumption and brand loyalty in the portuguese beer market?: Millennials vs Generation X perception
Author:
Martins, Miguel Ângelo
Language:
Inglés
Repository:
73
Subject:
Ethics
/
Purchase Intention
/
Brand loyalty
/
Millennials
/
Generation X
/
Ética
/
Publicidade
/
Marca comercial
/
Comportamento do consumidor
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviour
Author:
Mendes, Sara Vaz de Barros Nunes
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Millennials
/
Portugal
/
Wine consumption
/
Marketing de vinhos
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
L66
/
M31
/
L Industrial organization
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
In the eye of the (fire) storm: better safe or sorry?
Author:
Neves, Hélder António
Language:
Inglés
Repository:
73
Subject:
Online firestorm
/
Social media crisis
/
Crisis communication
/
Crisis management
/
Marketing
/
Gestão de reclamações
/
Facebook
/
Imagem de marca
/
Comunicação organizacional
/
Satisfação do cliente
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How can store atmosphere be applied in Sonasol brand?
Author:
Pinto, Inês Ferreira Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Store atmosphere
/
Fast moving consumer goods
/
Detergents
/
Estratégias de marketing
/
Marca comercial
/
Consumo
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Mobile applications as an influencer tool in the decision-making process of wine purchasing: APP Deco Vinhos
Author:
Dias, Mariana Barbosa Valdez
Language:
Inglés
Repository:
73
Subject:
Mobile Application
/
Decision-making process
/
Comparison tools
/
Aplicação informática
/
Rede móvel
/
Estratégias tecnológicas
/
Vinho
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
An assessment of e-service quality, customer satisfaction, and customer trust on customer behavior in online shopping
Author:
Farisa, Almira
Language:
Inglés
Repository:
73
Subject:
E-service quality
/
customer satisfaction
/
Repurchase intention
/
Word-of-mouth
/
Site revisit
/
Gestão
/
Comércio eletrónico
/
Qualidade dos serviços
/
Satisfação do cliente
/
Comportamento do consumidor
/
Indonésia
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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