Refine your Search
Author
- Bilro, Ricardo Jorge Godinho (2)
- André, Diogo Gonçalves Calvo (1)
- Anes, Paulo Jorge Padrão (1)
- Caetano, Gonçalo Miguel Ribeiro de Sá Pereira (1)
- Carvalho, Marta Fevereiro (1)
- Cavalheiro, Bernardo Miguel Pereira (1)
- Cereja, Catarina Gomes (1)
- Correia, Liliane Patrícia Lopes (1)
- Ferreira, Tânia Isabel Carlos (1)
- Fialho, Catarina Pina (1)
Subject
- Marca (33)
- Marketing (17)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (13)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (13)
- Comportamento do consumidor (11)
- Estratégias de marketing (8)
- Rede social (8)
- Brand (7)
- Consumidor (6)
- M31 (6)
Year
Your search
11-20 from 33 results
(0.011 seconds)
-
Title: A comparison on the perception of brand love: developed economies vs emerging economiesLanguage: InglésRepository: 73Subject: Brand love / Emerging economies / Developed economies / Corporate social responsability / Economia emergente / Economias desenvolvidas / Responsabilidade social das empresas / Marketing / Marca / Estratégias de marca / Adaptação / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / F6 / M140 / M160 / M Business administration and business economics - Marketing - Accounting - Personnel economics / F International economics
-
Title: The effect of company responses to social media negative word of mouth: a text mining approachAuthor: Correia, Liliane Patrícia LopesLanguage: InglésRepository: 73
-
Title: Using emoji in an e-commerce context: effects in brand perception, quality of service and intention to recommendLanguage: InglésRepository: 73Subject: Emoji / Electronic mediated communication / Brand evaluation / Consumer psychology / Communication systems / Consumer attitudes and behavior / Comportamento do consumidor / Sistema de comunicação / Tecnologia digital / Qualidade dos serviços / Avaliação / Marca / Domínio/Área Científica::Ciências Sociais::Psicologia
-
Title: Spatio-temporal distribution analysis of brand interest in social networksAuthor: Teixeira, Diana Von-Haff LopesLanguage: InglésRepository: 73
-
Title: Building online content on offline moments: opportunities for brands in social mediaAuthor: Penke, Anna-KatharinaLanguage: InglésRepository: 73
-
Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
-
Title: The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities contextAuthor: Marques, Maria Inês LameirasLanguage: InglésRepository: 73
-
Title: The perception of active listening practice on social networks as a determinant of brand engagementAuthor: Pina, Lídia SilveiraLanguage: InglésRepository: 73
-
Title: Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyAuthor: Omarji, Muhamad Sabbir MussáLanguage: InglésRepository: 73
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723