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Title: Marketing persona formulation and content strategy analysis for PHC Software, SAAuthor: Francisco, Ana Rita Belo PereiraLanguage: InglésRepository: 73
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Title: Development and application of a framework for the creation of a food startup in GermanyAuthor: Cierpiol, Marie-LuiseLanguage: InglésRepository: 73
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Title: Impact of social media in sports marketingAuthor: Gadiraju, Gaurav KumarLanguage: InglésRepository: 73
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Title: Stripping customers' feedback on hotels evaluation through data miningAuthor: Coelho, Joana PintoLanguage: InglésRepository: 73
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Title: Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategiesAuthor: Morgado, Rute FerreiraLanguage: InglésRepository: 73Subject: Sports / Gambling / Restaurants / Recreation / Tourism / Marketing / Desporto / Jogo / Restaurantes / Recreação / Turismo
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Title: Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyAuthor: Omarji, Muhamad Sabbir MussáLanguage: InglésRepository: 73
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Title: The internationalization project of Herdade do Vale da Rosa to Canada: the best portuguese grapes heading to the canadian marketLanguage: InglésRepository: 73Subject: Internationalization / Expansion / Strategy / Marketing / Internacionalização / Estratégia empresarial / Gestão do produto / Produto alimentar / Fruticultura / Domínio/Área Científica::Ciências Sociais / M16 / M31 / Q17 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Q Agricultural and natural resource economics - Environmental and ecological economics
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Title: A divide-and-conquer strategy using feature relevance and expert knowledge for enhancing a data mining approach to bank telemarketingAuthor: Moro, S. / Cortez, P. / Rita, P.Language: InglésRepository: 73
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